Web Design - Web Development - Internet Marketing - Web Design Consultation - Search Engine Optimization - Search Engine Marketing
Clarksville, Tennessee
Millennia Marketing Group, LLC
"Helping Small Businesses Make BIG IMPRESSIONS"
Why Doesn't My Website Work For Me?
The 5 Biggest Problems Most Websites Have...
And How Millennia Marketing Group Overcomes Them All
By: Keith Dugger, Vice President of MMG
1. Web Site is Not Optimized
A primary element to marketing your product or service with a web site or Search Engine Marketing (SEM) is using search engines such as Google or Yahoo to expose your site to millions of people that perform searches everyday. Here are some key facts:
• Google has over 250 million queries per day.- Nielson Net Ratings
• 84.8 percent of people use search engines to find new web sites - GVU
• People rarely go beyond the top 30 results listed from a search. In fact the top 30 results get over 90%
of search traffic and the top 10 results receive nearly 80% more traffic than those in positions 11-30 achieve.- Penn State
It is imperative that your site be listed as near the top of the search as possible in order to receive a high volume of traffic. The key to having your site at the top of the search engines is called Search Engine Optimization (SEO).
Millennia Marketing Group, LLC has a system called RankStat that will put your web site in the top 30 listings of your particular search words and phrases or you get your money back. If we don't perform you owe us nothing.
2. Website is Unclear or Abstract
A site's abstract is what appears on the results page as a response to a search engine query and it explains about your site. According to the Penn State study, a site's abstract can direct more users to a site - provided the description is enticing and relevant specifics about the site are included.
"For site developers, if you want to be looked at, it is absolutely critical that the abstract be crystal clear about the purpose of our Web site," Dr. Jim Jansen said. "Eight out of 10 times, the abstract dissuades people from going to the site."
Millennia Marketing Group, LLC will review your abstract and rewrite it, if necessary, in order to clearly communicate what your site is about and the benefits to the searcher in spending time on your site.
3. Website is Slow to Load
Web users are impatient people with one in five searchers spending 60 seconds or less on a resulting web site from a search. If a site is slow to load the impatient searcher will go elsewhere in a hurry.
Millennia Marketing Group, LLC is aware of this when we build web sites. A web site must load quickly in order to be seen. It must be seen in order to be effective.
4. Website is Not Well Designed
"People make instantaneous judgments about whether to stay on a site, and if a site doesn't give the right impression, users will bypass it," said Dr. Jim Jansen, assistant professor in Penn State's Information Sciences and Technology. If an amateurish looking web site is the first impression a searcher has it tells your prospects that your company is a rinky-dink, fly by night operation.
Millennia Marketing Group, LLC designers will give your site that clean Fortune 500 look and feel. Check out our portfolio.
5. Lack of Relevant Information
A web site has to be relevant to a searchers needs. Otherwise, by the time three minutes have elapsed, 40 percent of searchers will have moved on. While some may have found what they wanted, others may simply have given up and moved to a different site," said Dr. Jim Jansen, of Penn State 's School of Information Sciences and Technology." Web designers tend to be graphic artists that are oriented towards making your site look great as opposed to marketers who construct a message that helps your prospects be smarter consumers of what you sell.
That is why Millennia Marketing Group, LLC has partnered with Y2 Marketing, Inc., a leader in presenting a market centered message that will make your prospects smarter consumers of what you sell and lead them to conclude that they would be an absolute fool to do business with anyone else but you, regardless of price. By utilizing Y2 Marketing principles in our content development (when that option is selected by the client) you can be assured that your website is the tool you want it to be in its contribution to your bottom line.
Helping Small Businesses
Make BIG IMPRESSIONS
Article:
Why Doesn't My Website Work For Me?
The 5 biggest problems most websites have and how Millennia Marketing can overcome them all.
